Club
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+7,500%
In-App Ad Impressions
+549%
App Installs
+197%
Active Users
Background
Formation Games created CLUB, a next-generation fantasy football experience where users can build and manage their own team in seconds.
The app gained strong early traction, but as the 2025 Premier League season approached, the team wanted to turn momentum into mass-market dominance.
Public Nectar was brought in to manage Meta and TikTok advertising and provide performance creative production, working alongside Formation Games' internal team during the highest-growth window of the year.
Club
The Challenges
The fantasy football market moves fast.
There's a short pre-season window where fans are active, competition peaks, and spend needs to scale rapidly without efficiency collapsing.
CLUB was already producing strong creative internally and running hundreds of ads in rotation.
They needed a media buying partner who could scale spend aggressively whilst maintaining performance, optimise creative testing at volume, and help them navigate the most competitive advertising period of the year.
The challenge was execution at scale during a compressed timeline when every day mattered.
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The Strategy
Public Nectar managed the paid social strategy across Meta and TikTok, providing both media buying expertise and supplemental creative production to complement Formation Games' internal team.
We produced a focused set of highly diverse, scroll-stopping creative concepts designed to test new angles and messaging approaches.
Each concept focused on capturing the energy of football culture with humor, emotion, and shareability that resonated with their core audience.
On the media buying side, we implemented systematic creative testing across all assets - both ours and theirs.
Winners were identified quickly and scaled aggressively.
Fatigued ads were replaced before performance decayed.
We helped structure their Spark Ads strategy, launched top-performing organic clips as paid content, and provided ongoing strategic guidance on what creative formats and messaging angles were working at different stages of the funnel.
The combination of Formation Games strong internal creative capabilities, our supplemental creative production, and our media buying expertise allowed CLUB to scale spend efficiently during the most critical growth window.
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The Bottom Line
Public Nectar's media buying partnership helped CLUB scale aggressively during their highest-stakes growth period.
Our performance creative tested new angles and formats that complemented Formation Games' internal production, whilst our paid social expertise amplified everything at scale.
The combination delivered explosive growth when it mattered most.
The Results
Monthly ad spend scaled to six figures.
Monthly installs grew 215%.
Active users increased 197%.
In-app ad impressions rose 7,500% year-on-year.
CLUB held a top-ranking position in the App Store throughout the Premier League kickoff window.
Trying To Scale Aggressively With Paid Ads?
When you're ready to scale spend from five figures to six figures monthly, creative diversity becomes critical. You can't just increase budget on the same ads and expect efficiency to hold.
You need fresh concepts testing constantly.
Different angles, formats, and messaging hitting various avatars.
Performance creative working alongside your existing assets to maintain efficiency whilst spend multiplies.
If you're an ecommerce brand scaling Meta and TikTok aggressively and need creative diversity to sustain growth, we can help.