My Carry Potty
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+700%
Ad Spend
+1,150%
Conv. Value
+1,132%
Purchases
Background
Most e-commerce founders believe that once they hit a certain point, scaling is simply a matter of increasing the budget on Meta.
But as My Carry Potty found, aggressive scaling usually exposes the cracks in a traditional account setup.
When we began working with them, they were facing a plateau common to established UK brands - their ads performance was too volatile, and they had no retention marketing in place to capture the traffic they were paying for and increase CVR%.
My Carry Potty
The Challenges
Instead of just looking for ‘more ads’ - they needed a strategy that could handle a 700% increase in spend without the MER dropping.
The brand was facing a plateau where previous restructures hadn't moved the needle.
They were spending on Awareness that wasn't converting, and they didn't have a single email flow set up to protect the traffic coming from Meta.
The challenge was to stabilise the account and build a retention engine from scratch before the peak season hit.
The Strategy
Public Nectar implemented the Meta Andromeda Shift alongside a full Klaviyo stack build to ensure the brand could scale efficiently.
The Meta Andromeda Shift - We consolidated the account to follow Andromeda best practices, reducing auction competition and stabilising the learning phase. We adopted a simpler structure with fresh hooks to scale performance during peak season.
Product-Aware Creative - Analysis showed a strong halo effect—most users were already product-aware. We cut inefficient Awareness spend and shifted the budget toward Conversions. Instead of generic brand discovery, we launched high-intent UGC focused on objection handling and comparison angles to give parents a real reason to choose this product over others.
Retention Strategy - The brand did not actively use Klaviyo prior to working with us, so we built their entire email stack from scratch. By implementing age-bracketed automated flows tailored to toddler lifecycle stages, we ensured that 20% of total brand revenue was protected by a channel with no additional acquisition costs.
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The Bottom Line
By aligning a simplified Meta structure with a robust retention strategy, Public Nectar enabled My Carry Potty to scale past previous plateaus.
The combination of technical media buying and lifecycle marketing protected the brand's margins even as spend multiplied, leading to record-breaking growth during their most critical trading window.
Results We Achieved:
Total Monthly Revenue increased +235% YoY.
Meta Conversion Value increased +1,150%.
Meta Ad Spend scaled +700%.
Total Purchases increased +1,132%.
Email List grew to 20,104 active subscribers.
Retention Performance - Email flows now drive 80% of total email revenue, contributing to 20% of total brand revenue.
Ready to Scale Post Andromeda?
Scaling past 7 and 8 figures requires more than just high creative volume; it requires a deep understanding of nCAC and the technical levers that maintain stability during aggressive spend increases.
If your current account structure is volatile or your retention strategy isn't helping your paid traffic convert, your scaling efforts will eventually hit a ceiling. We specialise in transitioning brands to high-performance models that prioritise profit and long-term growth.