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8-Figure Google Ads Playbook

We've spent years running Google Ads for 7 & 8 figure ecom brands.

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Every brand is different. Different margins, different products, different problems. 

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But the strategies and best practices that drive results keep showing up again and again.

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We've packed all of them into one playbook. 

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You can get access for free at the end of this email… but first, let us show you what's probably going wrong in your account right now.

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Most Google Ads accounts we audit have the same issue. 

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The campaigns aren't built with any real intent behind them.

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There's no logic to what's in each campaign or why. 

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PMax is running with no brand exclusions, so you're paying for people who were already searching your name. 

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Products that haven't converted in months are still getting spend because nobody's checked. 

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And the bidding targets are based on a rough estimate, not on what the business actually needs as a whole.

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The account has just been left on autopilot.

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The Playbook answers it all

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It covers nine core modules 

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  • Conversion tracking
  • Feed Optimisation
  • Shopping structure
  • PMax
  • Search
  • Bidding Strategies
  • Campaign segmentation
  • Brand separation
  • Writing ad copy

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Every strategy we come back to across the ecom brands we manage.

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These strategies work

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A UK furniture brand went from £50k a month to £300k+ in July - usually their quietest month. Net profit up 92%.

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A fashion brand stuck at £40k a month now does £250k+ consistently. On Black Friday they made £40k in a single hour.

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A baby retailer needed a setup that could handle promotions changing every month. BFCM revenue went up 56% at 11.8x MER.

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A UK bed brand came to us losing £40k a month. Now they’ve hit £3.1M/mo with Google driving over 8-figures.

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The Bottom Line

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If you're running Google Ads for your ecom brand, this is worth your time. Whether you use it yourself or hand it to whoever manages your account, the strategies apply either way.